Concept level project. The showcased work was done during my time as employee and created independently of the TT Studio.
MAGIC FAN
FIFA WORLD CUP - AW 22 - QATAR
Call to the non-professional footballer and football culture fans. Taking training wear back to its roots and further. Establishing a football inspired collection from running, training and sportswear, allowing a cross merchandising approach throughout all disciplines.
An inclusive approach, a layered wardrobe for all fans to wear. Celebrating the host city, the joyful culture of football.
