ADIDAS YOGA

Yoga is a medicine. It is a practice of being where you are at the moment and to do what feels right for the body and the spirit. Betterment is at the forefront of Yoga and as a brand we want to celebrate optimism, joy, positivity, inclusivity and diversity. Connect Yoga with music, culture and key cities partner, to amplify our message to our consumer and give her a wilder approach of the practice.

Provide her with a wardrobe solution for festival and self escape moment, that will make her feel unique and good. Pieces that can be layered and combine depending on her mood and vibes.